From a strong friendship between women with completely different lives and many padel games later, a new Portuguese sportswear brand emerged. It's called Piiiton - with three i's, referring to the name of the project's founders.

The brand brings together friends Viviane Rocha, Piu Pinto Basto and Inês Sarrail. It began to take shape in 2015, when they realized a gap in the market: the lack of padel equipment that met the tastes of all and the championships in which they participated as a padel team of the Confraria. That's how Piiiton was born.

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The founders complement each other in different areas. Inês has the 'know-how' of the sector, since her parents are the founders of the footwear brand Hera, where she worked for 18 years, from 1995 to 2013. Meanwhile, Piu has a degree in marketing and Viviane is an entrepreneur. In 2017, she created the Confraria group, which has three sushi restaurants. In addition, she has been a partner of Vela Latina (which owns the brands Nikkei, Charcutaria and Forest) since 2016. Last year, she opened the Bossa restaurant in the Marina de Cascais. 

© Piiiton

The trio's goal is very clear: to create comfortable and beautiful clothing. Therefore, each cut and finish is designed to leave 'everything in place'. Embracing the concept of 'slow fashion', the brand is made up of timeless pieces that mix retro style with vintage elegance. Common to all is also the presence of the logo, which refers to the viper movement, present in padel, the game that gave life to the brand.

The first collection includes dresses, crop tops, bodysuits and skirts. But the founders of the brand also promise many new features. "We want to expand into other areas and have our street collection, which fits into the sportswear pieces, so that women can leave the gym for a meeting, for example, without having to waste time changing clothes", says Viviane, businesswoman and one of those responsible behind Piiiton.

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All pieces are produced in Portugal. The three brand managers make a point of working with manufacturers specialized in sportswear and using sustainable materials. More: all the models were tested for over a year. For Viviane, Piu and Inês, they must be pleasant to use and touch.

The first collections of padel, beach tennis and gymnastics are available in the brand's online store. Prices range from 29 to 98 euros. For now, a physical store is not part of the plans, but "we are studying some gyms where we will have our pieces", concludes Viviane. 

See the images in the photo gallery above!

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