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Do you have oily roots and dry ends? Discover the new Elvive Hyaluronic Pure
"Because you deserve it."
© Elvive
Lifestyle Cabelo
"Since 2021, Google searches for #oilyhair have doubled and the trend has already reached more than 400 million views on TikTok," says Elvive in a statement, stressing that "living with oily roots and dehydrated ends is a daily problem that affects self-esteem". "Many women tie their hair up to hide it. The more they wash it, the faster the sebum accumulates, leaving the ends rough."
Inspired by skincare actives to combat oily roots and dry ends, Elvive presents Elvive Hyaluronic Pure, the first complete purifying range from L'Oréal Paris. The goal is to keep the roots purified and the ends hydrated, without weighing them down, for 72 hours.
Read Also: This new serum promises 'miracles' on dry, frizzy hair (Portuguese version)
Many products that combat oiliness end up drying out the ends. For the first time, Elvive Hyaluronic Pure "combines powerful ingredients to dissolve oiliness and remove impurities from the scalp, while intensely hydrating the ends". L'Oréal Paris was inspired by "the transformative power of high-performance skincare ingredients" to formulate "a pioneering range", thanks to the combination of two powerful dermatological actives: salicylic acid and hyaluronic acid.
© Elvive
The range consists of three products: Pre-Shampoo Purifying Serum, Hyaluronic Pure 72H Shampoo and Intensive Hyaluronic Hydra Mask. "Thanks to L'Oréal Paris' scientific advances, Elvive Hyaluronic Pure is suitable for all hair types, but is specifically formulated for oily hair."
Read Also: Jean Louis David launches limited and unprecedented edition of 'best-seller' product (Portuguese version)
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