The phrase appears amid a series of on-screen messages that include “Trump Won!!!” and “Economy is Great!”, along with other captions that appear to reference World War I.

The word “Reich” is most closely associated with the Third Reich of Nazi Germany, but the references in the video shared appear to hearken back to the formation of the modern German nation-state, when smaller states were unified into a single Reich, or empire, in 1871.

The 30-second video was posted on the former president’s Truth Social account Monday afternoon, while Trump was on a lunch break from his trial on charges that he hush-money payoffs to silence women who alleged affairs with him during the 2016 campaign.

The video was taken down Tuesday morning, and Trump campaign spokeswoman Karoline Leavitt said in a statement that it was not a campaign video. “It was created by a random supporter online & was reposted by a staffer who clearly didn’t look at the image before posting it,” she said, adding that the president was at the courthouse at the time.

The White House has already weighed in, with press secretary Karine Jean-Pierre calling it “hateful, repugnant and antithetical to the values of our nation.”

She said President Joe Biden, who is running for reelection, would address the video later Tuesday.

Earlier this month, Trump accused Biden’s administration of being a “Gestapo,” referring to the Nazi secret police.

Trump has previously used rhetoric that echoed Nazi leader Adolf Hitler, saying that immigrants entering the U.S. illegally are “poisoning the blood of our country” and calling his opponents “vermin.”

The former president also drew widespread criticism after he dined in 2022 with a white nationalist who denies the Holocaust, and for his equivocating response to a 2017 rally in Charlottesville, Virginia, where white nationalists chanted “Jews will not replace us!”

At least one of the phrases in the video appears to be lifted directly from a Wikipedia entry about World War I: “German industrial strength and output increased significantly after 1871, fueled by the creation of a unified Reich.”

The video appears to have been created by a meme-maker who goes by the handle Ramble_Rants, according to the Associated Press.

He is part of a group of meme creators who have previously worked with Trump’s campaign, the New York Times reported, and he posted the video on the social media platform X — formerly Twitter — on Monday morning.

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