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Emissora das Beiras bought by a media group
"A Emissora das Beiras", which has been broadcasting for 85 years from Caramulo, in the municipality of Tondela, will be bought by a media group, a source from the administration told Lusa today.
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País Rádio
"Radio as we know it will cease to exist very soon", said the same source, adding that, from June 1st, it will no longer have "the usual services, with announcers and journalists".
The same source declined to provide information about the business, as it awaits the publication of the decision of the Regulatory Entity for Social Communication (ERC).
From June 1st and until the transition to the new media group is made, the radio of the municipality of Tondela, district of Viseu, will operate in a "minimum services" format.
The programs that for decades characterized Emissora das Beiras will no longer be heard, explained the same source, adding that, at this moment, the priority is to inform customers and listeners about the new situation.
"The decision, difficult to make, happens because, in fact, nothing lasts forever, so it is time to give voice to other people and new projects", can be read in a statement posted on the Emissora das Beiras website, which turned 85 on Monday.
Thus, the voice of Maria Helena Rodrigues, who arrived at this radio in April 1966, at the age of 13, will no longer be heard. She started by doing administrative work and tidying up the records in the disco until, in January 1970, she made her debut as an announcer.
Maria Helena's husband, Lopes da Rosa, who started dedicating himself to radio in 1976 as a hobby and later became its manager and program director, passed away in August 2023.
"With him, part of the soul of this radio also departed, which was, for 85 years, the pride of all the people of Beira and which, from next June, should follow a new path", says the statement.
Joaquim António Seabra was the one who started the radio project -- at the time with the name Emissora das Beiras/Rádio Pólo Norte - in 1939, in a room of a sanatorium.
"When he was struck by that terrible disease that was tuberculosis, he came to be cured at the Caramulo sanatorium. Here, he met other people involved in broadcasting and that's where the project came from, initially to entertain the patients", Lopes da Rosa told Lusa news agency, in the context of a report carried out ten years ago.
Leia Também: Jornalismo vive um dos momentos mais críticos da sua história, diz ERC (Portuguese version)
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