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Apple Sparks Outrage With New iPad Pro Ad
The advertisement in question shows a wide variety of objects to be destroyed by a hydraulic press.
© YouTube / Apple
Tech Apple
Apple on Tuesday, the 7th, introduced a new iPad Pro equipped with the M4 processor and also a new iPad Air model with an M2 processor. The announcement of these two new 'tablets' led Apple to share a new commercial that, contrary to the company's expectations, seems to have caused outrage among internet users.
The one-minute commercial shows the most diverse objects - ranging from musical instruments, vinyl record players, televisions, books, sculptures, etc. - being crushed by a giant hydraulic press, later emerging from the new iPad Pro.
“I can't remember the last time I saw an ad that made me so viscerally against the product it was supposed to sell. Catastrophically awful. Genuinely dystopian”, said a user on the social network X.
Another user decided to explain the reason for the outrage, noting that it is an ‘attack’ on the Millennial generation. “It's a direct attack on GenX and Millennial culture and values. The offense comes from caring deeply about the collective human experience as something to progress with, not replace. Why destroy something we love in order to progress?”, he asks in a post.
You can watch the full ad above.
Read Also: Apple is 'saving' new iPad for the end of the year (Portuguese version)
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